Isla and Henley - Doing it for the Kids
Good Friday Appeal Launches 2013 Poster Child
Three your old Isla Hallam has spent much of her young life isolated from the outside world to protect her vulnerable immune system.
Now in remission, Isla’s fragile smile and golden locks grace the 2013 Good Friday Appeal poster to encourage all Victorians to dig deep and donate to the 29th March Appeal.
Today Isla unveiled the 2013 poster with the help of some of the many ‘tradies’ who have given their time and skills to help build this year’s charity auction house, donated by Henley Properties and their land partner, Villawood. Some 6000 Isla posters have been distributed across Victoria and southern NSW.
This year, Henley is proudly celebrating its 20th year of involvement with the Good Friday Appeal, in which they have auctioned 33 homes and donated over $10.8 million towards The Royal Children’s Hospital.
“Henley is proud of our long standing 20 year relationship with the Good Friday Appeal,” Managing Director, Henley Properties, Peter Hayes said.
“Henley’s tradespeople, suppliers and staff have come together once again to contribute to this wonderful cause and we hope to celebrate this 20th year of anniversary with the Good Friday Appeal by making this year’s auction our most successful yet!”
Little Isla was diagnosed at 17 months of age with acute lymphoblastic leukaemia, just two days before Christmas in 2010, after months of lethargy and high temperatures. The fast growing disease of the white blood cells is the most common type of childhood cancer, with about 50 children treated at the Royal Children's Hospital each year.
"Chemo can make their bones sore and muscles weak, and it took her a long time to get back on to her feet and even walk with a support," said mum Anne Hallam. “The hospital feels like home to us.”
Isla still has two months left of a two-year daily oral chemotherapy regime, which is vital protection to ensure the cancer does not return.
The Hallam family members are already great supporters of the Good Friday Appeal. In 2011, father Brett was the number one individual fundraiser in the annual Run4theKids fun run, raising $16,000. Now the family has progressed to fundraising as Team Isla in the 2013 run.
“This year we hope Isla will encourage our loyal donors, corporate sponsors and volunteers to get behind the Appeal and the new “Week for the Kids,” Deborah Hallmark, the Appeal’s Executive Director said.
“This is a special year for the Appeal as we also pay tribute to our wonderful patron, Dame Elisabeth Murdoch who passed away in December at the age of 103. Her extraordinary devotion to the Hospital is a shining example for all Victorians as they dig deep this year.”
Since 1931 the Good Friday Appeal has contributed more than $245 million to the Royal Children’s Hospital. In 2012, the Appeal raised the record-breaking amount of $15.820,640 from the Victorian community and with the support of our major Media Partners - The Herald and Weekly Times, Channel 7 and 3AW 693 & Magic 1278.
For more information please contact Executive Director, Deborah Hallmark on 0417 256 085 or media consultant Lina Caneva on 9292 2116 or 0412 316 368